---
title: "Competitor Analysis Prompt"
description: "Structured analysis of competitive landscape"
type: "prompt"
category: "atomic"
tags: ["competitor", "analysis", "business"]
url: "https://theglitch.ai/academy/prompts/competitor-analysis"
---

# Competitor Analysis Prompt

Structured analysis of competitive landscape

## The Prompt

```
Analyze [competitor name/product].

Focus areas:
- Positioning and messaging
- Pricing and packaging
- Key features
- Target audience
- Strengths and weaknesses

Compare to: [your product/context]

Output format:

## Overview
[Brief description of competitor]

## Positioning
- Primary message: [what they say]
- Target audience: [who they serve]
- Differentiators: [what they claim]

## Pricing
| Tier | Price | Includes |
|------|-------|----------|
| | | |

## Feature Comparison
| Feature | Them | Us |
|---------|------|-----|
| | | |

## SWOT
- Strengths: [list]
- Weaknesses: [list]
- Opportunities (for us): [list]
- Threats (to us): [list]

## Recommendations
- How to differentiate: [suggestion]
- What to copy: [if applicable]
- What to avoid: [their mistakes]
```


# Competitor Analysis Prompt

```
Analyze [competitor name/product].

Focus areas:
- Positioning and messaging
- Pricing and packaging
- Key features
- Target audience
- Strengths and weaknesses

Compare to: [your product/context]

Output format:

## Overview
[Brief description of competitor]

## Positioning
- Primary message: [what they say]
- Target audience: [who they serve]
- Differentiators: [what they claim]

## Pricing
| Tier | Price | Includes |
|------|-------|----------|
| | | |

## Feature Comparison
| Feature | Them | Us |
|---------|------|-----|
| | | |

## SWOT
- Strengths: [list]
- Weaknesses: [list]
- Opportunities (for us): [list]
- Threats (to us): [list]

## Recommendations
- How to differentiate: [suggestion]
- What to copy: [if applicable]
- What to avoid: [their mistakes]
```

---

**Tip:** For web-enabled AI, include competitor URL for more accurate analysis.